Rich has led multi-national teams designing, implementing, measuring and advising organizations to effectively and efficiently balance risk, technology and data management decisions with data protection risks, regulatory compliance issues, privacy and security controls. Baich is former CISO at ChoicePoint where he held enterprise-wide responsibility for information and technology security. Previously, he held leadership positions within NSA, McAfee and the FBI. In 2005, Baich authored "Winning as a CISO," a security executive leadership guidebook.